Resources

Our resources page offers the latest in digital marketing tips and tactics to help you find, connect & engage your prospective customers and grow your sales.

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5 Crucial Elements Needed to Create a Perfect Business Logo

5 Crucial Elements Needed to Create a Perfect Business Logo

Brand Vs Logo – Do You Understand the Difference? Most people erroneously believe that their brand is their logo. That the two are interchangeable. Your logo plays a part in your brand, but your logo is not your brand! Brand Renowned branding author, Marty Neumeier...

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The Importance of a Social Media Workplace Policy

The Importance of a Social Media Workplace Policy

Social media is simply another step in the evolution of communication Where once we would contact our family, friends or customers via telephone or email, we now increasingly use social media for communication. Only a few short years ago it would have been unheard of...

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Why Ongoing Maintenance is Key for a Successful Website

Why Ongoing Maintenance is Key for a Successful Website

Is Maintenance Better than a Cure? Ever wonder what will happen if your website breaks or heaven forbid – is hacked. What are you going to do? Call someone to get them to get it back online – for a whooping BIG fee, no doubt! And what if the backup hasn’t been working...

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10 Copywriting Mistakes to Avoid on Websites

10 Copywriting Mistakes to Avoid on Websites

Good Website Copy Wins the Day Make no bones about it -- having quality copy on your website is crucial to generating high-converting website traffic. While you can argue that writing copy isn't rocket science, there is still plenty you need to consider before you...

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10 Areas to Cover in a Successful Website Design Brief

10 Areas to Cover in a Successful Website Design Brief

Is Your Website Really Doing Its Job? Is your core asset in your business communication and marketing mix actually doing its job? Ask yourself - is my website easy to find, mobile responsive, user friendly? Does it actually serve its desired purpose? No! Well it...

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